Where is tender greens

The identity also needed to establish a cohesive structure that would allow for differentiation across the various locations, which each feature their own menu, daily specials and products. The designers developed an iconic and instantly memorable logo——a distinctive lowercase "g" built of shapes that evoke a pan and plate.

The round spaces of the "g" can be filled with color, or feature images of meals and food. The "g" can appear on its own as a symbol, or accompanied by the full wordmark, which is set in a customized version of the typeface Sharp Sans with the "g" redrawn with round counters. The treatment of the "g" helps shift the focus away from the name as a whole and puts the emphasis on the food, where it should be.

At the same time, the modern typographic approach helps set the brand apart in its category. The contemporary color palette is used to distinguish different locations or menu types. The graphic program is accompanied by a new program of interior design for the restaurant, with signage that features digital displays, where the "g" showcases Instagram-ready photos of the delicious daily specials. Close Close Mobile.

Portfolio view. Food Philosophy - Tender Greens is slow food done fast. Our restaurants serve fresh, healthy, chef-inspired, farmer's market sensible dishes at an affordable price in a relaxed environment.

By working with small local farmers, ranchers, artisans, boutique wineries, breweries and coffee roasters, we are able to provide the best quality ingredients and products for our guests. We believe there should be a conscious connection between the one who eats the food and the source of that sustenance.

Experience - Our restaurants offer a relaxed, laid back atmosphere, outdoor patios and modern interior design made, whenever possible, from recycled materials and environmentally friendly products. Each location features custom artwork by local artists who create pieces that capture the feel of their respective communities.